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Grab the Tiger by the Tale with Augmented Reality
Mark Twain once wittingly wrote, “One gains at least two to three times more experience grabbing the tiger by the tail than reading about it in a book”. Imagine how fun it is to grab the Tigger by the tail in the A. A. Milne’s Winnie-the-Pooh! Augmented Reality is here to do that. Thanks to Kindles and electronic book readers, we enjoy reading in a digitalized way; plus, there are many publishers using QR codes and links in their printed books to direct readers to a certain internet page. Moreover, while reading an appealing book, most of us cannot help searching to learn more about the protagonist or see a photo of them. This is when having the object, character, or map of the environment brought to life helps our curiosity by a lot. Needless to say, how interesting it is for children to see the characters live by their bedside for reading before bed. We have previously covered a general idea of AR in printing and art industries. But, this time we are going to explore the relatively new technology of augmented reality for books and printing material.
How to Use Augmented Reality for Books?
To create an augmented reality story as a publisher, all you need to do is to create a 3D image of what you want to show your audience. That’s it! You may leave the rest in the professional hand of ARindu. It will provide you with a link to be shared with somewhere in the book with the readers. Those who read the book can simply scan a QR code or click on a link to see the characters, objects, or maps in real life environment. Imaging how great would it have been if in JK. Rowling’s Harry Potter, the Quidditch Game shown in an AR environment so that readers understand it better and get more excited about it.
Studies on Augmented Reality for Books
There are many advantageous to use AR for books, especially when it comes to children books. In a study conducted by Rabia M. Yilmaz and colleagues to study the impact of AR books among preschool children, it was concluded that augmented reality picture books have undeniable positive effects on learning and attitudes of children toward reading. In another study carried out to investigate the creation of interactive physics education books with augmented reality, Andreas Dünser and colleagues found out that AR is potentially a great tool to teach complex 3D concepts. Pallikonda Subhashini and colleagues identified adaptability and portability to be the main reasons behind popularity of paper-based books in comparison with digital books; however, with AR the user can benefit from the strengths of paper books and comprehend the ideas by floating the camera on a page and recognizing the content on it to acquire more intuitive and augmented data. There are many other studies recommending the use of augmented reality in restaurant menus, newspapers, tourist guides, professional books etc. Even retrieving information about books on a bookshelf by snapping a photo of book spines has been a popular suggestion.
5 Book Publishers that are Already Using Augmented Reality
Augmented reality transforms reading to an experience; Reading a paper-based or e-book cannot be compared with 3D images you can touch, tap, swipe and interact. That is why many publishers have altered their approach to offer AR book. The Wunder Company is one of these companies that aims to transform children’s screen time into an experiential experience with the help of augmented reality stories.
Dragon Brothers Books Ltd is another publishing company with a big body of publications that all have augmented reality content built-in. They have created The Dragon Defenders, the world's first augmented reality novel series which is a best-selling, mind-blowing popular augmented reality story book for children. Their series contain AR content that lets you look more closely at the stories’ ships, sailboats, and maps in 3D and listen in on important conversations, and crack secret codes.
The company Rainbowme, Incorporated is yet another publication that produces children’s books with augmented reality. The company has published O is for Oshun, the first augmented reality story book to feature diverse fairy tale and folklore characters of color from around the world. They specialize in innovative children's products featuring main characters of color.
Carlton Kids is another active participant in the realm of augmented reality books. Like most of the other publishers, Carlton Kids is focused on AR books for children. Jurassic World Special Edition: From DNA to Indominus Rex! is one of the most popular books by the publication. It offers an overview of both the Jurassic World trilogy and Jurassic World, and brand-new profiles for Tyrannosaurus rex, Indominus rex, and Velociraptor, as well as other favorites from the original films.
Good Man is one of the leading names in higher education publishing, which specializes in the publication of academic and reference books in the all areas of education and humanities. They have entered into augmented reality publication with an interesting book called Star Wars: The Galactic Explorer's Guide. The book is a fact-packed book which is an interactive guide to key planets from the Star Wars galaxy. Like the other augmented reality books, the material helps the reader immerse themselves fully into something which is far away from the reach of an ordinary man. Plus, having an immersive augmented reality while reading a book is fun!
